Syntra: Where people and technology meet

At your company, everyone is speaking "Danish" to each other without knowing it. Words like "customer," "product" and "POC" sound perfectly clear but mean completely different things depending on who's listening. In this episode, Sebastian explains why your internal terminology, not the technology, is what determines whether you succeed with AI.

Why doesn't product search work the way it should? In this episode, we untangle who actually owns the problem, why traditional search engines don't understand your customers, and what you can do about it.

Many companies spend millions “cleaning” data that no one ever looks at while business critical data gets lost in the noise. In this episode, Sebastian explains what data quality really means and why perfectionism can be your worst enemy.

What happens when information does not add up? In this episode, we explore the impact on your business, clarify the difference between data quality and information quality, and explain how you can start automating your validation process.

In this episode, we talk about why trust in the numbers in your reports is often lower than it should be. We discuss what Data Trust means, why trust in data is the foundation for succeeding with AI, and what you can concretely do as early as Monday.

In this episode, we explore why AI solutions shouldn’t be purchased and onboarded like traditional IT systems. We discuss what it means to “recruit” an AI to your team and how that differs from bringing in a human colleague.